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Before a brand launches a new product or service, they need to conduct a lot of research within their potential market. The data they uncover helps to determine what will not be successful. Will that new ice-cream flavor be a hit or flop? Is the blue updated logo as eye-catching as the original green one? Do people enjoy watching ads featuring cats, or do the majority prefer dogs? While these may seem like silly questions, this is what market research is all about, and the answers are quite valuable to businesses.